Advanced partner SMART continues to strengthen product category share in Q2

 Partner of Toronto-based audio visual specialist Advanced Inc., SMART Technologies

An established business partner of Toronto-based audio visual specialist Advanced Inc., SMART Technologies Inc. continues its trend of strong growth in the interactive whiteboard product category.

It has increased its global category share by 2.6 percentage points over Q1 to 52.8% in Q2 – more than twice that of its nearest competitor. Its interactive response systems are also making positive headway in global markets.

SMART Technologies Inc. is the world leader in interactive whiteboards and award-winning products which includes the SMART Board,  mobile multimedia furniture, whiteboard capture systems and software. These products enhance productivity and communication in meetings, education, presentations and training environments.

Breakdown in major markets

Q2 interactive whiteboard sales were particularly strong in the United States where SMART holds a 63.4% share, an increase of 3.3 points from Q1. The company also demonstrated strength in major geographies around the world with an 84.0% category share in Canada, 71.7% in Mexico, 57.5% in the UK and 50.6% in Australia and New Zealand combined. SMART also continues to be the leading interactive whiteboard provider across EMEA (Europe, Middle East and Africa) and Asia-Pacific.

Big gains in France and Brazil

SMART’s interactive whiteboard category share in France rose a dramatic 22.2 points to 36.2%. Similarly in Brazil, the company’s category share climbed 18.8 points over Q1 to reach 35.3%.

Futuresource predicts more room to grow

Futuresource forecasts over 320,000 interactive whiteboards will be sold in 2009 in the United States alone. It also predicts the global installed base will grow from the current two million units to seven million over the next five years, equipping one in every five classrooms worldwide with an interactive whiteboard.

Interactive response systems gain volume

In this category, SMART has made significant gains in sales volumes. North American volumes swelled 62.2% over Q1, while global numbers increased 52.0%. SMART interactive response systems product category shares rose 2.28 points in North America and 1.51 points globally.
Futuresource predicts nearly 8 million interactive response handsets will be sold in 2010, representing an estimated value of US$473 million.

Advanced Inc. More than just a SMART reseller…

As a fully authorized reseller, Advanced Inc. offers all the benefits of SMART Technologies’ world leading interactive whiteboard products and other group collaboration tools… and much more besides.

Consultancy services, expert installation and regular training programs are all part of the comprehensive range of services that Advanced provide to its customers. For more information, availability, pricing or any other enquiries on SMART Technologies’ products, contact Advanced Inc. now or call TOLL FREE: (800) 436-6239.

SMART Board is a registered trademark of SMART Technologies.

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