Zellers ‘Request’ APG for Ashlee Simpson fashion event

Advanced Products Group (APG) played a vital supporting role during A-list celebrity Ashlee Simpson’s recent visit to fashion chain Zellers in Toronto.

The renowned audio video specialist provided a large format, state-of-the-art HD plasma screen as a backdrop to the ‘Request’ fashion line promo in which Ms. Simpson also sang a snippet of “Pieces Of Me”.

Ashlee Simpson and Rick Campanelli at Zellers’ fashion promo in front of Advanced Inc. 103” plasma screen

Ashlee Simpson starred at a Zellers’ fashion promo in front of an Advanced Inc. 103” plasma screen.

The Event:
The 23-year-old singer was in town to promote Zellers’ ‘Request’ line of fashion and accessory products at Square One Shopping Centre, located in Mississauga, Ontario and home to Canada’s largest Zellers store at 163,000 square feet.

About Zellers:
Zellers Inc. is Canada’s second-largest chain of mass merchandise department stores, with 282 locations in communities across Canada. Zellers is headquartered in the Toronto suburb of Brampton, Ontario, and is a subsidiary of Hudson’s Bay Company (“HBC”). The chain offers customers value, stylish brands, service, price competitiveness and great value through “Every Day Low Prices”.

Project Details:
APG was contacted by HBC to once again provide a cutting edge, show-stopping, digital display for a marketing event they were planning; the event was a high-profile Ashlee Simpson appearance at the Square One Zellers location where she promoted Zellers’ new ‘Request’ clothing line and was interviewed by Rick Campanelli – host of CTV’s ‘Entertainment Tonight’.

Previous projects with HBC included an 18’ wide Infinite Plasma video wall, used as the stage backdrop during the fashion-show press launch of the 2008 Beijing Olympic Games ‘Team Canada’ uniforms.

APG Solution (Rental):
The 103” plasma was decided upon as the best solution for what HBC wanted to accomplish – a high-profile, larger than life display, while taking up a minimal footprint on stage and a lightning-fast setup and dismantle time. Due to the event taking place in the middle of Zellers’ retail floor, lengthy setup and dismantle times were out of the question.

The 103” displayed 1080p video loops of Zellers’ Ashlee Simpson ‘Request’ clothing TV commercials, as well as other custom-created High Definition HBC content. Two separate video sources were fed into a Folsom Image Pro unit, and then exported to the 103” Plasma via RGB. Operating resolution was 1920 x 1080.

As Ashlee Simpson fans began arriving at 7:30am for her noon appearance, the  provided the audience with fantastic visual stimulation while they waited, displaying a 44-minute video loop of Zellers and Ashlee Simpson related advertising spots and information. It also provided an amazing background during the press conference for Ashlee Simpson.

For more details on this event or to request information on Advanced Product Group’s range of commercial services, please contact esales@advanced-inc.com or call (905) 502-1110.

Advanced Products Group. Audio Visual Displays, Products, Services & Solutions – Right Across Canada.

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