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Advertise. Inform. Entertain. Harness the Power of ‘adfotainment’ through Digital Signage

  • Filed under: News on 16 Jul

How digital signage is rapidly becoming the single, most effective way to market your messages to the masses.

A sleek digital signage solution for a sleek, new restaurant.

What is digital signage?

Digital signage can be described as a way of displaying or presenting information with the goal of delivering targeted messages to specific locations at specific times. For example, most of us are familiar with the messages displayed in places such as retail stores, transit hubs (like airports or bus stations), doctor’s offices, fast food restaurants and gas stations.

Each of these areas offers a perfect opportunity to deliver strategic information to its intended audience. The information may be relatively benign in nature such as polite notices, ticketing information or boarding times or it may take a more hard-hitting approach such as advertising special offers or time-limited deals.

Why is there such a strong take-up of digital signage?

Sustained demand for large plasma and LCD screens, a continual reduction of their overall cost of ownership and the widespread availability of Internet connectivity has caused digital signage deployments to gain massively in popularity.

Other significant drivers include the wide availability of intuitive, cost-effective digital signage software that offers terrific opportunities for smaller businesses who are now entering into the market in larger numbers. They are encouraged to do so by the lure of a highly effective medium at a price point which is becoming increasingly affordable to them. Similarly, non-profit organizations such as schools, colleges and even churches are also adding to the growing take-up of digital signage technology.

What are the benefits of digital signage?

Significant benefits can be achieved through the use of digital signs compared to traditional, static signage. Digital signage contains content that can be updated or changed with little effort, animation is widely supported and the signs are able to adapt more easily to the audience. Digital signage also offers greater scope for interactivity (and subsequently better engagement) with their audience in a way traditional signs simply can’t.

Due to its highly versatile nature, digital signage is routinely deployed into a wide range of environments to deliver considerable direct and indirect benefits.

Examples include:

  1. Customer Information Points
    e.g. Arrival / departure information at airports, railway stations and bus terminals.
  2. Sales Advertising
    e.g. Sales uplift through in-store promotions.
  3. Third Party Advertising
    e.g. Digital advertising companies that sell advertising space to merchants and service providers locally and nationally.
  4. Enhanced Customer Experience
    e.g. Digital signage in restaurant waiting areas to advise on waiting times or demonstrations in stores/concessions
  5. Influencing Customer Behavior
    e.g. Post office digital signage that directs patrons waiting in line, automated stamp machines and signage designed to direct customers to different areas of a department store to increase ‘dwell time’
  6. Brand Building
    e.g. Stores where digital signage in video format is used as an integral part of the store furniture to build a ‘story’ around the brand
  7. Corporate Environments
    Imparting information throughout a company site through screens in strategic areas such as receptions, lobbies and canteens.
  8. Environment Enhancements
    Using digital signage to increase customer experience within the building itself such as a digital signage panel’s response to an individual interacting with it.

So what’s the future for digital signage?

Gazing into a crystal ball is rarely the best way to assess how technology will develop but it’s safe to say that mobile media is likely to play a huge part in the future of digital signage.

By enabling interaction between various devices, a mobile phone for example will assume the role of the digital signage display. A user can then interact with a print advert or digital signage media to obtain further or more precise information about a product, service or subject while ‘out-and-about’.

Digital signage is for everyone…

Digital signage is the perfect medium to advertise, inform or entertain…. or even all three at once. It offers an unrivaled attention-grabbing ability, an built-in flexibility for content refresh and a much better return on investment compared to traditional printed signs.

If you want to provide ‘adfotainment’ for your business, place of work or other public or personal space, get in touch with the experts. Contact Advanced Products Group today or call (800) 436-6239.

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Warm Reception for Sunbrite All-Weather LCD TVs in Canada

With the summer time now in full flow, it couldn’t be a more appropriate time for Advanced Products Group (APG), to proudly announce the availability of the Sunbrite range of all-weather LCD TVs with immediate effect.

Sunbrite outdoor TV

The news is sure to be well received by APG’s diverse customer-base looking for all-weather LCD TVs that add so much value to their commercial activities. Typical of APG’s customers are bar and restaurant owners, hoteliers, outdoor promotions and merchandising specialists as well as those within the corporate, government and education sectors.

Of course, it’s not just the summer months when these TVs really come into their own. Engineered to operate in temperatures that range from 122°F to -24°F, the robust design is extremely well-suited to the colder, wetter months too.

As well as the elements, there are other external factors that these TVs have been specifically designed to endure. Airborne assault from both dust and insects would undoubtedly shorten the lifespan of any conventional TV screen continuously exposed to such conditions. Not so for SunBrite, whose range of LCD TVs provide a highly resilient and practical solution for commercial and residential outdoor TV installations.

Advanced Product Group carry both the AQUiVO and Sunbrite range of weatherproof screens either for sale or to rent, and with screen sizes from 23” up to 70”, you can be certain that we provide unrivaled choice, unbeatable value and top quality.

For more information on our range of commercial and residential outdoor TV installations, contact Advanced Product Group today and we’ll do our very best to help.

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Introducing new improvements to the 57″ NEC MultiSync LCD5710 large screen LCD Display

  • Filed under: News on 02 Jul

NEC LCD5710

The 57″ MultiSync LCD5710 has been improved with higher display performance, including an 1800:1 contrast ratio.  

Tackle your biggest display solution projects with the 57” NEC MultiSync LCD5710, a large-screen LCD display ideal for digital signage applications. This model boasts the Digital Signage Technology Suite (DSTS), nearly 30 features that enhance display management, improve screen performance and lower total cost of ownership.

  • High-definition display provides optimal resolution (1920 x 1080) for digital signage
  • Display management controls lower energy consumption and save money
  • TileMatrix™ allows you to build video walls (up to 25 displays in a 5×5 matrix)
  • Rest easy with a 3-year limited warranty
  • Optional speakers, stand and tilt wall mount kit available

To view the MultiSync Display Series brochure (.pdf) and full specs, click  here

LCD5710 Info

For more information on NEC LCD Displays, contact us at info@advanced-inc.com, or 905-502-1110.

 

 

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