According to IT Portal, Sharp Corporation and Sharp Laboratories of Europe Ltd have developed a new LCD, which can simultaneously display different information and image content in right and left views in a single unit by directionally controlling the viewing angle of the LCD. This feature makes it possible to provide information and content tailored to specific users depending on the angle at which they view the screen, there is also a video available here.
The website also states that increasingly wider viewing angles in LCD screens have made possible clear, highly readable displays without loss of image quality no matter what direction the display is viewed from, and mean that several users can view an LCD simultaneously.
IT Portal also highlights the “Envisioned application scenarios”:
“LCD multimedia monitor” — Display a TV broadcast on the right screen, while displaying an Internet browser screen on the left screen.
“In-vehicle display”— Driver’s side shows a map display, while the passenger side shows a movie on DVD.
“Professional monitor” — Display sales offer information to clients on one side while revealing internal data to sales personnel on the other.
“Advertisement monitor” — A passerby who comes from right direction can see advertisement [A], and a passerby who comes from left direction can see advertisement [B]. The LCD enables the simultaneous display of two different advertisements and makes more effective use of LCD placements.